Lead · Practice
The most valuable work in competitive analysis isn't collecting information — it's finding real signals within it. Claude's role here: you know what to look for, it extracts insights from what you find.
Sophie Marlowe
·
June 29, 2026
Competitive analysis looks simple but is actually time-consuming: you need to extract genuinely useful signals from large volumes of public information, filter out marketing noise, and convert those signals into conclusions that actually inform your decisions. Claude's most valuable role in this process isn't "finding information" — it's "processing and distilling information." This article...